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Weekly Wrap-Up 10.03.14

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It has been a great week – I especially enjoyed presenting a webinar on guerrilla marketing on #FreeWebinarWednesdays with Eric Cook and Jeff Simpkins. A recording of the session can be found here. This coming week, Market Insights CEO Joe Sullivan and I are both presenting sessions at Wisconsin Bankers Association LEAD360 Conference. In the meantime, here’s a quick recap of the stories I’ve been talking about on my daily Twitter posts:

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 Mergers, Acquisition – Expansion, Consolidation

Marketing & Branding

  • Poor communication led to frustrated customers when Hospitality FCU became In Touch Credit Union. Ironic, right?!
  • Citizens Bank CMO pushes brand unity following IPO via
  • Marketing Breast Cancer Awareness: “Singing River Federal Credit Union seeking bras for ‘Bras across the River'”
  • “T” in front of Texoma Community Credit Union painted pink for Breast Cancer Awareness Month
  • Nearly 60% of traditional bank products are sold through branch networks – that’s one way to keep branches alive

Mobile & Digital Transformation

Industry News

That’s all for this week. If we missed an important story, drop me a note.

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