This presentation was delivered as a day-long marketing workshop last week for the Tennessee Bankers Association.
Recent shifts in the economy and regulatory landscape have presented financial institutions with a series of new and difficult challenges. At the same time, these shifts have introduced a series of new opportunities for marketers who are able to recognize them and respond accordingly.
Joe Sullivan, CEO of Market Insights, leads this day-long marketing workshop that introduces attendees to not only the concepts of research, refine, and reposition, but also to actionable next steps to be applied at their institution.
This workshop highlights industry trends and pressing issues; introduces attendees to a process that can be applied in a variety of markets—urban, suburban, or rural—and situations across the state; and explores several case studies and examples of institutions that have followed this approach in developing effective marketing strategies.